For Men – Oculoplastics & Aesthetics (menconfident.com)

Last Updated: June 10, 2026

1. About This Policy and Who Operates the Website

This Privacy Policy explains how Denver Oculoplastics, PLLC, a Colorado professional limited liability company, doing business as For Men – Denver Oculoplastics & Aesthetics (the “Practice,” “we,” “us,” or “our”), collects, uses, shares, and protects information through the website at https://themensproject.com/ and related online pages, forms, tools, and communications (the “Website”).

This Policy applies to Website use, Website forms, cookies, analytics, advertising tools, email communications, text communications, and other general website data. It applies to the Website only.

Important: This Policy Is Not the HIPAA Notice

This Website Privacy Policy is separate from, and does not replace, the Practice’s HIPAA Notice of Privacy Practices. Protected health information, medical records, treatment records, billing records, and patient-care records that the Practice maintains as a healthcare provider are governed by the HIPAA Notice and applicable law — not by this Website Privacy Policy. If there is a conflict between this Policy and the HIPAA Notice with respect to protected health information, the HIPAA Notice and applicable law control. The HIPAA Notice of Privacy Practices is available from the Practice upon request and may be provided at or before your first clinical encounter.

2. The Website Is for Colorado Adults 18+ and Is Not a Medical Intake Portal

The Website is informational and marketing-oriented and is intended for adults 18 years of age or older located in Colorado. Public Website forms are intended for limited consultation-request and lead-generation information only.

Do not submit sensitive medical information through public Website forms, and do not use the Website, forms, email, or text messaging for emergencies or urgent medical issues. If you voluntarily submit health information through a public form despite these warnings, the Practice will handle it in accordance with applicable law and our internal policies, but public Website forms are not intended for sensitive medical information. See also Sections 10 and 16.

3. Information You Provide Directly

When you use a form or contact us, you choose what to provide. This may include:

  • name;
  • email address;
  • phone number;
  • preferred contact method;
  • service interest or primary goal;
  • an optional short note;
  • form submissions and appointment or consultation requests;
  • text messages, emails, phone communications, or other communications you send us; and
  • consent records — such as checkbox selections, date and time stamps, IP address, form source, and communication preferences.

We use this information to respond to your request and to contact you about scheduling and services, and we may keep records of communications you have with us.

4. Information Collected Automatically

Like most websites, the Website may automatically collect technical information when you visit, such as:

  • IP address and approximate location derived from it;
  • device type, browser type, and operating system;
  • referring website;
  • pages viewed and time and date of visit;
  • clicks on buttons, links, calls-to-action, phone links, and forms, and form-submission events;
  • cookie, advertising, or analytics identifiers; and
  • website performance and security logs.

This information is collected through cookies and similar technologies (see Section 5) and helps us understand how the Website is used, keep it working properly, and improve it.

5. Cookies, Analytics, Advertising, and Tracking Tools

The Website uses cookies and similar technologies. Cookies are small files stored on your device that help the Website function and help us understand site usage. The Website may use cookies, pixels, tags, scripts, web beacons, analytics tools, advertising tools, conversion tracking, call-click tracking, form-submission tracking, CTA-click tracking, remarketing/retargeting tools, WordPress plugins, and similar technologies. These may be provided by hosting providers, website administrators, plugin providers, analytics providers, advertising platforms, email/SMS vendors, scheduling tools, CRM tools, security tools, and other service providers.

Examples of tools that may be used now or in the future include:

  • Essential and functional cookies that help the Website operate and remember basic preferences.
  • Analytics tools (such as Google Analytics / Google Site Kit) that help us understand, on an aggregated basis, how visitors find and use the Website.
  • Advertising and conversion tracking (such as Google Ads conversion tracking) that help us measure whether a visit led to a form submission, a phone-number click, or a call-to-action click.
  • Form-submission, phone-click, and CTA-click tracking, used to measure and improve our marketing and contact tools.
  • WordPress plugins and similar components (such as form, anti-spam, email-delivery, performance, security, and search tools) that process Website data to provide features.

We may also use, now or in the future, remarketing or retargeting tools that allow advertising platforms to show our ads to people who have previously visited the Website. We aim to use these tools responsibly and do not seek to build advertising audiences based on sensitive health conditions or specific medical or aesthetic concerns. Where remarketing is used, it is intended to reflect only general interest in the Practice, not any sensitive characteristic.

Because this is a healthcare-related website, tracking tools should be configured carefully. We do not intend to use website tracking tools to improperly disclose protected health information or sensitive medical information, and final configuration is reviewed by the Practice, counsel, and appropriate technical providers. The specific tools in use may change over time. We do not sell your personal information for money. Analytics and advertising providers are third parties that operate under their own privacy policies.

Your choices. You can control cookies through your browser settings, including blocking or deleting them (though some Website features may not work properly without them). You can also use these tools:

  • Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads settings: https://adssettings.google.com
  • Digital Advertising Alliance opt-out: https://optout.aboutads.info
  • Network Advertising Initiative opt-out: https://optout.networkadvertising.org

Many browsers also offer a “Do Not Track” or global privacy control signal; the Website handles such signals as described here and as required by applicable law. Browser and device controls may not block all tracking technologies.

6. How We Use Information

We use the information described above to:

  • respond to consultation requests and contact you by phone, email, or text using your preferred method;
  • schedule, confirm, or follow up about consultations or appointments, and send reminders and basic logistical follow-up;
  • send promotional messages about availability, events, services, or offers where permitted (see our Text Messaging / SMS Policy for texting consent);
  • operate, maintain, secure, monitor, and improve the Website;
  • measure and improve our advertising and marketing;
  • reduce spam, fraud, misuse, and security risks;
  • maintain consent records and communication records;
  • comply with law, legal process, and professional obligations, enforce our Terms of Use, and protect the rights, safety, and property of the Practice and others; and
  • maintain administrative, legal, compliance, or patient-related records if you schedule or receive services.

7. How We Share Information

We do not sell your personal information for money. We may share information in limited circumstances with:

  • Practice personnel and providers;
  • website hosting providers, hosting account owners, website administrators, and technical support providers;
  • WordPress plugin providers and form providers;
  • email delivery vendors and SMS/text messaging vendors;
  • scheduling tools and CRM or lead-management tools;
  • analytics providers and advertising and conversion-tracking providers;
  • security, spam-prevention, and fraud-prevention providers;
  • professional advisors, including attorneys, accountants, consultants, and insurers;
  • government authorities, regulators, courts, or others when required or permitted by law, or to enforce our Terms and protect rights, safety, and property; and
  • other parties with your consent or at your direction, or in connection with a merger, sale, reorganization, or similar business transaction, consistent with applicable law.

We do not share your information with third parties for their own independent marketing without your consent.

8. Service Providers Are Not Healthcare Providers

Hosting providers, hosting account owners, website administrators, technical service providers, plugin providers, analytics providers, advertising providers, email vendors, SMS vendors, scheduling tools, CRM tools, and similar service providers are not healthcare providers. They do not provide medical advice, diagnosis, or treatment, and they do not own or control the Practice’s medical content. Except to the limited extent required by applicable law or by their separate written agreements with the Practice, such service providers are not responsible for Website content, medical services, treatment decisions, user communications, privacy practices, Website downtime, data incidents, or other claims relating to the Website.

We do not represent that any vendor or website tool is “HIPAA-compliant” unless the Practice has confirmed that status and appropriate agreements are in place.

9. HIPAA Notice of Privacy Practices

If you become a patient or submit information that becomes part of your medical, treatment, billing, or healthcare record, that information may be subject to HIPAA and the Practice’s HIPAA Notice of Privacy Practices. This Website Privacy Policy is separate from the HIPAA Notice; where they conflict as to protected health information, the HIPAA Notice and applicable law control. You may request the HIPAA Notice of Privacy Practices from the Practice.

10. No Sensitive Medical Information Through Public Forms

Public Website forms are not intended for sensitive medical information, including:

  • detailed medical history;
  • diagnoses;
  • medications;
  • treatment or surgical records;
  • photographs of medical conditions;
  • insurance information;
  • Social Security numbers;
  • payment card information; and
  • urgent symptoms or emergency concerns.

Please use the Practice’s approved clinical, patient-portal, intake, or in-office processes when appropriate. These channels are not secured for sensitive health information.

11. Text Messaging and Email

If you provide your phone number or email address, we may contact you about your inquiry, scheduling, consultation follow-up, appointment reminders, confirmations, logistical matters, and promotional messages, as described in our Text Messaging / SMS Policy and the applicable consent language. Text messaging and email may not be secure; do not send sensitive medical information by text or email unless the Practice instructs you through an appropriate process. You may opt out of text messages by replying STOP, and you may request help by replying HELP or contacting us at (720) 443-2403 or privacy@themensproject.com.

12. Your Choices

You have choices about your information, including:

  • not submitting a Website form, or contacting the Practice by phone instead;
  • adjusting browser cookie settings and using browser or device privacy controls;
  • using advertising-industry opt-out tools and the links in Section 5;
  • opting out of texts by replying STOP, and unsubscribing from marketing emails where an unsubscribe option is provided; and
  • contacting us to ask about, update, or request deletion of the contact information you submitted through the Website.

Cookie and browser controls may not block all tracking technologies.

13. Colorado Residents

The Website is directed to Colorado residents. We honor the privacy rights that apply to you under applicable Colorado law and will respond to verified requests as required by law. We may need to verify your identity before responding, and we may deny or limit requests where permitted by law, including where information is subject to medical-record, legal, security, professional, or compliance obligations. To make a request or ask a question about your information, contact us at privacy@themensproject.com.

14. Data Retention

We retain information collected through the Website for as long as reasonably necessary to fulfill the purposes described in this Policy — such as responding to your request, providing and improving the Website, maintaining consent and communication records, and meeting our legal, operational, and recordkeeping needs — unless a longer period is required or permitted by law, and then delete or de-identify it. Website inquiry information may also be retained as part of administrative, legal, compliance, or patient-related records if you schedule or receive services. Actual retention periods may depend on the type of information, the system where it is stored, legal requirements, professional obligations, backup systems, and vendor practices. [Where a specific retention period applies, it is: [DATA RETENTION PERIOD].]

Medical records maintained by the Practice as a healthcare provider are retained according to the HIPAA Notice of Privacy Practices and applicable Colorado medical-record retention requirements, not this Section.

15. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Website. However, no website, form, email system, text-messaging system, hosting environment, plugin, vendor system, or internet transmission is completely secure, and we cannot guarantee absolute security. You provide information at your own risk. This is one reason public Website forms should not be used for sensitive medical information (see Section 10).

16. Children and Minors

The Website is intended only for adults 18 years of age or older. We do not knowingly collect information from minors through the Website. If you are under 18, please do not use the Website or submit information through it. If you believe a minor submitted information through the Website, contact us at privacy@themensproject.com, and we will take reasonable steps to delete it.

17. External Links

The Website may link to third-party websites, maps, social media platforms, scheduling tools, newsletters, payment tools, patient portals, or other online services, including the Practice’s primary website. We are not responsible for the content, security, availability, or privacy practices of websites or services we do not operate. When you leave the Website, this Policy no longer applies; please review the privacy policy of any website or service you visit.

18. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and post the updated Policy on the Website. Changes are effective when posted. Please review this Policy periodically.

19. Contact Us

Denver Oculoplastics, PLLC d/b/a For Men – Oculoplastics & Aesthetics
5150 E. Yale Circle, Suite 300B, Denver, CO 80222
For Men / text line: (720) 443-2403
Main practice line: (720) 699-8687
Email: privacy@themensproject.com

For questions about protected health information or medical records, please refer to the HIPAA Notice of Privacy Practices, available from the Practice upon request.